Picture Masr (Egypt) is a tumblr page run by Mohamed Elshahed. He wishes to present “Egypt (mostly Cairo) beyond your Google image search results. The beauty of everyday life and all that is ordinary.” No pyramids, no camels, and no sphinx here.

/all photos © Mohamed Elshahed/

Elshahed also runs Cairobserver. For more on him and his projects, read an interview on Mashallah News. For more on Picture Masr, got to tumblr.