art of resistance, Qatar

Qatar’s First Anime & Manga Toy Store.

This month Doha News has a lovely story about a young Qatari couple Fatma Al-Jassim and Jassim Al-Mass who just opened Qatar’s first manga store, Hobby Chan. Chantelle D’Mello writes how the growing local subculture of anime aficionados is fueled in large part by dubbed Japanese cartoons that used to air on local television networks.

For me, this is a piece of art,” said Al-Jassim, referring to her collection of anime figures. “We grew up watching anime in Arabic. Japan has always been part of our childhood. There’s just something magical in these creations and in that world.”

aaasAl-Jassim and Al-Mass //image © Chantelle D’Mello/ Doha News//

Speaking to Doha News, Al-Mass said the shop is the result of around a year of planning and hard work.

We were motivated to open the store after we visited Japan for our honeymoon (last October). From concept to branding to creating the actual store, the process took around seven months. We were very fortunate to meet Danny Choo when we were at Comic Con in Dubai last year, and he put us in touch with vendors and wholesalers for our merchandise.”

Some of the major hurdles included wading through the paperwork needed to start a business in Qatar, and keeping in mind social norms, Al-Mass said, continuing:

“The whole thing was a challenge, to be honest, because we are doing something new. We were worried how society would respond. The mentality is that toys are just for kids, and not for adults, and we’re trying to break that. The legwork took around six months, while creating the store and getting everything in took barely a month.”

asedHobby Chan Store //image © Chantelle D’Mello/ Doha News//

Al-Jassim added that it has also been tough to coax fans to come out of ‘hiding’: “Most Qataris who are into this, don’t say it out loud. The fans are there, but the are quiet. They need a place where they can meet others like them. They need a place they can call home, and we hope to provide that for them,” she said.

The duo, both graphic designers, created the store’s design and layout themselves. “We wanted to bring an authentic Japanese feel here. We don’t just want to sell the products, but the experience too. Everything is compact because toy stores in Japan are compact,” said Al- Mass.

akod//image © Chantelle D’Mello/ Doha News//

Currently, the store stocks merchandise from Japanese cartoons and games popular in the region, including One Piece, Naruto, Fairy Tail, Gintama, Attack on Titan and Sailor Moon.

Read the full article by Chantelle D’Mello on Doha News. For more on the Hobby Chan store – visit their Instagram and their Twitter page.

ass/photo via Hobby Chan Instagram/

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One thought on “Qatar’s First Anime & Manga Toy Store.

  1. Great to see that these kinds of stores are spreading to the Middle East. I lived in the UAE for a couple of years as a kid and have been back since, and I completely get why fans would be reluctant to come out of hiding, as the owners of the shop put it. The culture is quite conservative and frowns on adults being into what are regarded as “kid things”. In their free time, adults drink coffee, smoke shisha and talk, watch the news and complain about politics, watch football. They’re not into “silly things” like anime.

    Good on the owners for pursuing this opportunity. I hope their shop thrives.

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